CREATOR STRATEGY / AUDIENCE RESEARCH

Find The
Audience
First

Then Find The Creators
They Already Trust.

We study your product, identify the right audience, trace where their attention goes, and only then find the creators they trust.

Start a conversation
ATTENTION MAP / 001LIVE RESEARCH
selected audience attention signal
This is
your people.
PRODUCT→AUDIENCE→ATTENTION→TRUST
SCROLL TO EXPLORE01 — 07

OUR APPROACH / 01

We don't start
with influencers

We start with the product. Find the right audience. Understand what they watch and trust. Then find the creators who already have their attention.

reverse creator search ↘

HYPOTHETICAL CASE STUDY / 02

THE PRODUCT

AI Productivity
Tool

A quick look at how we think before a single creator gets a DM.

FOCUS / 09:41one clear thing↗
founders

01 / AUDIENCE SELECTION

Who gets the most
value?

freelancersfounders selectedstudents

02 / ATTENTION SOURCES

  • YouTube 42%
  • Podcasts 26%
  • Communities 19%
  • Newsletters 13%

03 / CREATOR SEARCH

Not the biggest.
The most trusted.
04 / TEST → LEARN → DOUBLE DOWNSmall bets. Real signals.

THE DIFFERENCE / 03

Reach is easy.
Relevance is rare.

A smaller creator can outperform a bigger one when the audience fit is stronger. We optimise for the people who actually need the product — then find the creators who already hold their attention.

0VIEWS

Looks good.
Wrong people.

● ● ● ● ● ● ●
0VIEWS

Right people.
Real impact.

�� ● ● ● ● ● ●

WHAT WE DO / 04

A clearer path
to real impact.

From first question to final report, we make the path from product to people feel less like a guess.

audience researchcreator researchvettingoutreachnegotiationbriefingcoordinationreporting

TRANSPARENT ECONOMICS / 05

Simple. Fair.
No surprises.

You know what the creator costs.
You know what AudienceSpring earns.

YOUR BRANDOne clear budget.
CREATOR COSTApproved creator fee

You approve the creator's fee before anything is booked. Where practical, the brand can pay the creator directly.

AUDIENCESPRING10% management fee

For audience research, creator research, vetting, outreach, negotiation, coordination and reporting.

Minimum management fee: US$11

No hidden creator markup.